The tortoise in the middle of the desert lies on its back, trying to turn itself over but it can’t. What do you do?

Beauty lies within the simplicity of rules used to create complex beauty. Following this dogma, amp:op programs the computer to handle the tedious arrangement of basic graphical or typographical objects into complex structures. Multiplication creates complexity and the exact “recipie” for such an arrangement can be expressed mathematically. The design process focuses on the conception of a graphical idea and the translation into a computer program that follows the conceptional rules. When the concept (the program) is finished, the final result (the artwork) can be calculated instantly. If the rules are changed, the outcome changes. amp:op’s goal is the exploration of the boundaries this method holds and use the findings to manifest the possibilities.